Diablo asked us to get the internet talking about their latest release: VESSEL OF HATRED.
So we said, “how about a flower delivery service from hell?” And VASES OF HATRED was born:
A bouquet of toxic jungle flowers, perfect for that special arch-nemesis in your life.
THE RESULTS: ZERO paid media / 27+ MILLION impressions / 1,000+ hours spent on the site / 98% completion rate
WEBBY NOMINEE / yahoo entertainment / MUSE CLIO / Wowhead / CG Magazine / Game8 / GamingTrend /
cults3d / purediablo forum / Gamespot
r/diablo4: here / here / here / here
Our custom 3D printed vase was inspired by artwork from the game itself.
And each flower was handpicked for its demonic attributes:
toxic blossoms (deadly if consumed), carnivorous flowers (filled with dead bugs),
palms singed by the fires of hell (aka a blowtorch), even the real life versions of flowers from the game.
We built a fully custom website where you could pick your ideal target
(from your actual boss to your overbearing in-laws)
and generate a diabolical poem to accompany your demonic delivery –
On launch day, we spread the word with a 7-foot tall demon pulling a flower cart through the streets of Manhattan,
handing out cursed flowers to unsuspecting New Yorkers, all driving to vasesofhatred.com
